What will be a many renouned forms of mobile marketing in 2012? According to a new consult from AT&T, a comparatively new apparatus of mobile barcodes will be among a tip mobile selling strategies, entrance in a tighten second to mobile apps.
The consult was consecrated by AT&T, and a representation was 501 selling or promotion director-or-higher professionals operative in U.S.-based companies with some-more than 1,000 employees. The consult was dictated to establish a attitudes of such decision-makers toward mobile marketing, and privately toward mobile barcodes.
'Turn Up a Volume'
AT&T Business Solutions Vice President Chris Hill explained that a pierce by marketers to embody mobile barcodes is not surprising. Because of a flourishing recognition of smartphones, he said, "it's usually healthy that selling executives wish to spin adult a volume on their mobile strategies subsequent year."
Mobile apps were a highest-ranked plan to be deployed over a subsequent year, with 43 percent of respondents selecting that option. Mobile barcodes were comparison by 41 percent, ensign ads by 40 percent, 35 percent chose mobile Web, 34 percent SMS messages, 17 percent digital signage, and 17 percent all of those choices. Respondents were authorised to select some-more than one plan they approaching to use.
A mobile barcode is a black-and-white, pixelated-looking, 2D box found on products, identical to a out-of-date striped or linear barcodes. They can be placed on products, film posters, or repository pages, and a mobile device user can indicate them in to immediately go to a Web page with some-more information, but carrying to form a prolonged Web address.
Static printed ads can so turn an interactive selling experience, that is permission-driven. Mobile phones can be used to review a accumulation of opposite 2D mobile barcodes. Each barcode that is used can be traced behind to a product or ad where it was located.
Consumer Demand, Cost, Security
The consult found that a 3 many critical factors for marketers in deliberation a use of mobile barcodes were consumer demand, cost, and security. All 3 factors were cited as rarely important, by some-more than 80 percent of those queried.
Slightly some-more than half of those surveyed pronounced that mobile selling would be partial of their stream marketing strategy, and 88 percent of those with an existent mobile selling module pronounced they approaching it to boost over a subsequent year.
Smartphones and other mobile inclination have fast turn a renouned apparatus in purchasing decisions. In October, another AT&T consult about a purpose of smartphones in purchasing decisions found that 60 percent used their mobile device to find Web sites, 52 percent to find locations, 36 percent to make purchases, and 31 percent to indicate unchanging barcodes for cost comparisons.
That consult also found that 23 percent of tiny business owners are responding to this increasing use of smartphones for purchasing decisions by carrying a mobile-friendly Web site, a fifth frequently sent content messages to customers, 14 percent had a mobile app, and 9 percent used location-based services.
The Oct consult was conducted of 300 small-business owners, all of whom had some-more than 25 percent of their annual sales from a holiday season.
News referensi http://news.yahoo.com/t-survey-finds-marketer-interest-using-mobile-barcodes-233933339.html Also On shopping
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