Since a invention of a attempted and loyal 501® Original, Levi's® have tangible a American man. Now, with fits like a Skinny, Straight, Boot Cut and Slim Taper, each male has a possibility to redefine himself with his possess singular style.
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For over a century, group and women have finished extraordinary things in their Levi's® jeans. They have built countries, tunneled into a earth for fuel and treasure, fought for ideals, altered perceptions, and voiced themselves by film, art, music, and literature.
Just as people who wear Levi's® jeans demeanour for new possibilities, so does a Levi's® code as a company. This demonstrates itself in a new Water>Less™ finishing, that reduces a use of H2O in a creation of a jeans. This is also a basement of Levi's® Curve ID, a insubordinate fit complement designed for a woman's shape, not size.
The Levi's® code embodies a pioneering suggestion that is always driven to innovate. Levi's® jeans have been ragged by presidents and ranchers, Americans and Russians, doctors and outlaws, kings and spark miners. They are a common thread with a common promise: to yield peculiarity wardrobe in that to Go Forth™.
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